Positioning on the web is a fundamental factor in these times, so you need to know how you can improve your SEO on page. This is what will help you receive more traffic to your page, since it allows you to offer what your audience is looking for.
Optimizing to appear in the first places of search engines has become the main objective of most. And this is the best way to position yourself organically in a digital world in which competition and demand grows every day.
So if you are looking for a good positioning for your page, it is opportune to improve your SEO on page. It is true that this can become quite a challenge and even more so if it is a very competitive sector. However, it is possible to achieve it if you follow some recommendations.
Learn how to improve your SEO on page with these tips
The ideal is that you have well thought out and structured your optimization strategy so that you can obtain the expected results. But for this, it is important that you delve into the subject and know in detail some tips to improve your SEO on page:
1.- Create quality content and value
It is logical that the content you offer on your page should be good enough to position you in search engines. Therefore, you have to create high-quality content, which is capable of arousing the interest of the public.
Keep in mind that this should solve the problems or satisfy the needs of your audience, it is about giving them what they are looking for. Remember that search engines are responsible for analyzing the content of your website to determine its relevance in relation to other pages on the same topic.
If you are not very clear about all the details that you must take care of, these recommendations will help you:
Work with unique and original content.
Select a key phrase that serves to hook the user and encourages him to click on the link on your website.
Include media content and fill in fields like filename and ALT.
Control the density of the keywords and include internal and external links in the content.
Write with Google and the user in mind, so avoid artificial texts.
2.- Optimize the titles
What is the first thing readers see? The title, therefore, must be attractive enough to pique their interest. But not only for that, but it is the first section that the Google algorithm takes into account when positioning a page.
You must make the most of the 70 characters and avoid exceeding this amount. Consider that the title tag must be unique for each page and contain the main keyword. Keep in mind that this element is very significant for Google as it helps to describe the theme of your website or post.
A good strategy is to mark the keywords with the tag so that you leave Google and the user well defined what the content of your page is about. This is one of the first steps in getting people interested in the rest of your content.
3.- Work with friendly URLs
It is true that there are CMS like WordPress or Blogger that create URLs automatically. But if you are looking to improve your SEO on page, it is essential that you always customize them. It must be as friendly as possible, so that the user remembers it. They must also contain the keyword chosen for the specific page.
In the case of WordPress, it is responsible for generating the URL once you save the page. However, it is possible to edit it to make it friendly and also adapt it to the selected keyword. This will make it original, beyond being remembered.
Another relevant aspect is that the URL must be short but rich in content, so eliminate stop words such as articles and prepositions. You can use hyphens between words, but never place accents, question marks or signs (ñ).
4.- Improve the meta description
This is the description of the website that users will see in Google’s SERPs, a kind of summary of the page or article. As the other elements must also be able to attract the user, it depends on this that they click on the URL and access the web. This is the one that will appear in the search results below the title and the link.
This has to be clear and different for each page so that the person knows what will be found on the site. Keep in mind that it should not contain more than 150 characters to prevent Google from displaying them in this way (…). The idea is that the user can read it completely so that it encourages him to click on it.
What happens if you don’t write it? Google will select the first few lines of your post by default, and chances are they won’t be interesting. Therefore, take advantage of the characters that it offers you and incorporate the main keyword and some synonym of your publication.
Now if you are going to use WordPress you have to use the SEO plugins by Yoast through which you can optimize each of your pages
nas. It is a great alternative and makes the job much easier.
5.- Place internal links
Among the fundamental elements to improve your SEO on page, are internal links. They are those that redirect to other pages of your site, granting and transferring authority, which in turn reinforces the relevance of your theme and content.
Use keywords in the anchor text and link only the pages that are related to the same theme. In addition, it is important to give the option to return to the homepage on each of the pages. And it generates the breadcrumb trail, a secondary navigation element at the top of the page that supports the traditional menu and facilitates the UX.
In addition, it is important that you add at the end of your post, some plugging such as “related posts” that suggests other related articles on your blog to readers to read. This in order for your audience to stay longer on your blog, a factor that Google values positively.
6.- Links to external pages
External links or link building can also help you improve your SEO on page. These offer great added value to the visitor and it is certainly something that Google values. But it is essential that the linked pages are related to your content and do not lie in the anchor text.
Consider that it is important that you get external linking from pages with high pagerank to enhance SEO. In addition, by incorporating them into the pages or posts of your website, it will help you optimize the user experience. It is also a way of telling Google that you are interested in linking to other pages in the same industry or topic.
Link building should not go all to the homepage or to a specific page as we could be penalized by Google. And when an external page places a link to you, you should try to make the anchor text incorporate the <title> and the <h1> of your page. All this can be of great help to attract more traffic to the web.
7.- Optimize your images
Perhaps Google still does not have the ability to read images, however, it analyzes them through a series of fields that it facilitates when indexing them. If you work with WordPress, it is essential that you comply with all the fields that it has.
Remember to use keywords in the tag and optimize images to avoid slowing down the page load speed. Also keep in mind the following aspects:
Put a descriptive and relevant name to your images where the keyword appears.
Optimize the size and weight of the images before uploading them to the post.
Add the alt tag to all images, and don’t forget to use the main keyword.
Fill in the “Title” tag descriptively and also use the main keyword.
Make a description of the image.
Surround the image with quality, related text.
8.- Use HTML tags
And ending with these tips to improve your on-page SEO, we cannot fail to mention HTML tags. It is true that most browsers can read up to 6 levels of header tags, normally the first three <h1>, <h2> and <h3> are used.
What are headers for? They tell Google and users who visit the web the type of content they are going to find. These tags are ideal for hierarchizing and structuring the content of pages and posts. It should be noted that for Google the most relevant is the <h1> and there should not be more than one per page.
The other header tags will help structure the content on the page, it is essential that you respect their order and not force the inclusion of keywords. In the case of WordPress, it has made this task of hierarchizing content on web pages easier.